Foxwoods 48

We were pitching Foxwoods Resort & Casino, the largest casino in North America. During a recession. 

We had to demonstrate how much there was to do—beyond gaming—by challenging ourselves to "finish" everything Foxwoods has to offer in 48 hours straight. Thing is, it can’t be done.

We blogged for 48 hours straight, interacting with and reacting to questions from our team back at the agency on the fly. Yes, we pulled two all-nighters in a row. And yes, it won us the business. 

foxwoods48.com

When the client clicked on the end frame of the teaser video, they were brought to our blog, foxwoods48.com. Excerpts (contact me if you want to read 48 hours worth of it):