Dunkin' Donuts
#WTFast
Dunkin' Donuts needed a launch campaign for their mobile ordering app. And because Starbucks already had this functionality for years, we knew it needed to be something big to break through.
To give the feeling of WTFast, we also made a 360° video of what it felt like to fly along with Ellen Brennan, world's fastest flying woman and star of the World's Fastest Dunkin' Run.
5 Cannes Lions Shortlists (2 Film, 2 Promo/Activation, 1 Mobile)
(7 million Facebook 360° views in 2 weeks.)
And yes, she really did it. Check the making-of film here:
Press
50+ press mentions reaching 1.7 billion readers.
The Drum US work of the week
